Bridal Boutique - Wedding Dresses Newcastle - A. J. Bridal Wear
The Old Fire Station, High Street, Newburn, Newcastle Upon Tyne, NE15 8LN ~~ Tel: 0191 2644688 

Voters' Comments 2015 

Just a few of the comments we received from our brides who voted for us in the North of England Wedding Awards 2015, which helped us win! 
Thank you all so much! 
Victoria Gillis / Paul Anderson 
'Alison and Julie went above and beyond to make my first experience of dress shopping the best ever. They stayed open 4 and half hours after their closing time to suit the time we could make it meaning I could have my mam and sister there with me. I did look else where after being at AJ Bridal but nothing compared to the dresses and prices but most of all the service I received. I could not recommend Alison and Julie enough.' 
Lisa & David Smith 
'I feel the level of service which was delivered was exceptional. Alison & Julie make you feel so welcome, are extremely patient and always go the extra mile to ensure you are happy.' 
Sarah & Daniel Lackenby 
'I was made to feel welcome from the second I walked into their shop. They have a huge selection of dresses and have loads of shapes, styles and sizes. They were the only shop that had dresses in plus sizes so I figured what styles worked and what didn't and did not have to risk picking a dress I liked the look of without knowing it actually suit my size. They helped me pick out dresses which were to my taste, some which they felt were a bit different and would work.They listened to what I wanted in a wedding dress, what things I liked, didn't like and really listened and showed me dresses based on my tastes, even a few bold ones out of my taste zone, the ones they picked suited me and I wouldn't have glanced at them picking myself, they gave assuring and honest opinions on what worked and what didn't. If I didn't like one particular thing about a dress we were able to talk about how it could be customised to be personal to myself. Alison and Julie went above and beyond when I found the perfect dress. They kept things confidential so was able to try on my wedding dress comfortably myself before letting my mum see my dress. I recommend them to everyone!' 
Ashleigh Hardy & James Fawcett 
'I would rate AJ Bridalwear over any other bridal shop in the North East! I recently visited several bridal shops looking for a wedding dress at short notice. All shops told me that it was too short notice and I would have to pick something off the rail and get it altered, none of the dresses fit me and I left each store feeling more and more deflated... EXCEPT for when I arrived at AJ Bridalwear. I walked in to their shop and was welcomed with open arms by the owners Alison and Julie who were the most friendly people I have ever met. They instantly made me feel at ease and took me under their wing suggesting all different styles of dresses and recommending which dress suit me the best etc. Given the fact I will be 5 months pregnant when I get married they were so professional and helpful when advising what size dress I should get etc. AJ Bridalwear had such a wide variety of dresses and sizes that I found my dream dress easily. I have and will continue to highly recommended AJ Bridalwear to all my friends and family and would recommend anyone buying a wedding dress to go straight to AJ Bridalwear as you wont need to go anywhere else!' 
Gemma Sharpe & Paul Jones 
'Alison and Julie are exceptional at what they do their customer service is untouchable by any other company I have visited. They deserve to win this award.' 
Heather Lamb & Paul West 
'Alison and Julie make you feel relaxed right from the start. They ask you questions about personality and likes/dislikes. They are friendly yet professional but most importantly they listen.Then and only then do they guide you, without rushing or pressuring you so that you can make the right choice. ' 
Rebecca Parkin 
'The ladies at AJ Bridal are the best 2 ladies in the business in my opinion. They know how to put you at ease when your anxious and make it fun at the same time. They go out there way to make sure your comfortable in the dresses your trying on and put no pressure on you to buy anything. They clearly love there jobs and this is shown by the excellent service they provide! Would not hesitate to go back to them or recommend them to other brides!!' 
Danielle Chrystal & Chris Elwood 
'As a self conscious bride they made me feel at ease and made finding a dress easy and enjoyable' 
'Julie and Alison were a breathe of fresh air when it came to choosing my dream dress! From my first visit, they put me at ease and genuinely wanted me to find a dress that was perfect for me - even if it wasn't necessarily one of theirs. I knew immediately that i wanted Alison and Julie involved in my day so when I found my ideal dress in a different Bridal shop i asked them to order it for me and they did so willingly. Alison and Julie are brilliant at what they do. Nothing is too much trouble for them and they create a relaxed atmosphere with their jokes and constant bickering - they really are like an old married couple! I doubt there is a another Bridal shop in the country that offers the levels of service these two ladies do and all done with the main objective of making sure that, as a bride, you feel amazing on your big day! I couldn't have asked for anything more from them and i wish them all the luck in the competition. ' 
Emma & Paul Holmes 
'They were simply amazing from the minute I first walked in. They were so friendly & made you feel at ease. They knew exactly what they were doing & knew exactly what I'd suit. I still can't believe I chose the first dress I tried on & that's thanks to them. They didn't pressure me to buy and didn't feel rushed. I felt valued as a customer. Nothing was ever too much trouble, they bent over backwards to help. I really can't speak highly enough of Alison & Julie and would highly recommend them and their beautiful dresses to any bride to be.' 
Sarah Hawkes & Mark Oxley 
'I recently purchased my wedding dress from Julie and Alison at AJ Bridalwear. Their friendliness and professionalism are second to none. From the moment I stepped through the door I was made to feel extremely comfortable and very special. They were very attentive and did everything they could to ensure that my bridal shopping experience was everything I hoped it would be and more. While they are clearly trying to run a business and make money, the way that they are so at ease and friendly and very honest made my shopping experience seem like I was shopping with my best friends!' 
Liane Robinson & Liam Taylor 
'I visited several shops during my search for the perfect dress and not only did AJ's have a fantastic range of gowns, they offered the best experience by far. They are patient, friendly, helpful, and fun whilst giving fantastic advice and make the experience completely enjoyable. I have utter confidence in Alison and Julie and cannot praise them enough (and I'm hard to please!).' 
Clare Dart & Ian Turner 
'Fantastic, friendly service, not too fussy or formal. Very attentive to groom-to-be who helped to choose dress as no-one else interested at the time and, later, mother (visiting from 400 miles away) and bridesmaid who was allowed to dress up in fairytale wedding dresses to (successfully) avoid potential teenage boredom. Nothing too much trouble for Julie and Alison who even repaired and steamed "borrowed' veil, rather than pushing sale of new one. Gorgeous dress, chosen by groom (that's the one I want to take off you on our wedding night!) and very flattering to my figure. Alison and Julie deserve recognition for just getting the right level of professionalism and pampering. If all brides-to-be are made to feel as special as I was they surely deserve to win this prestigious award which will confirm them as leaders in their field and a must-see destination for brides-to-be. Good luck to you both; you deserve it!' 
Susan & Andrew McGrillen 
'Outstanding service compared to other bridal shops I visited and not just to the bride but those attending to see dress fittings. My mother, sister and grandmother were so impressed and commented it was like afternoon tea with a dress fitting. These amazing ladies simply cannot do enough to make the whole experience personal, memorable and make a bride to be feel like the only bride in their care. ' 
Carys Evans& Craig Greenhill 
'Their service is second to none! I was made to feel so special through all of my appointments. Alison and Julie cannot do enough for you and are honest in a way which is very helpful. Out of all the wedding dress shops I visited (and there were many!) this was hands down the best!' 
Louise Milligan & Andrew Gale 
'Exceptional service, great range of dresses. Simply fabulous!' 
Kirsty Stephenson Cameron 
'First of all they made me and my family very comfortable and explained the 'experience' and I say experience as that is exactly what it is in this store. They made me feel like I was the only bride that mattered and had a real interest in me. I fell in love with a dress had the whole moment and was ready to buy the first one, but they were very professional and said we should keep trying just in case something else made me doubt it, they found a close contender then put me back in the original and it made me even more sure it was the one for me. They hugged me and had a tear in their eye as though they were part of my family seeing me in my dress and every time I have returned to the store they have made me feel just as special as that first visit. If only I were going to be married more than this once so I could go back and experience it all again! By far the nicest bridal store I have been in. ' 
North of England Wedding Awards 2015
Natalie Muirhead / Connal Reed 
'These ladies are not only fabulous at their job but so down to earth and genuine. They helped me pick 'THE' dress for my perfect big day. Their service is outstanding and made me and my Mam feel so welcome to their shop. They have beautiful dresses in their shop and so much choice. Alison and Julie are wonderful ladies with a heart of gold. These ladies should win!' 
Megan & Carl Borthwick 
'I believe these ladies and this company is by far the best for customer service cheerfulness and value for money. Nothing was to much trouble they gave you all the time in the world it didn't matter if you had a 100 pound budget or 10000 pound budget everyone is treated the same and they defiantly go that extra mile for their customers friends and family.' 
Alexandra Smith & John Morris 
'By far this was the best bridal shop I visited, the ladies are lovely and their customer service is amazing, not only to the bride to be but also their understanding for the rest of the wedding party. Alison and Julie helped me pick the perfect dress for me, the appointment wasn't rushed and if I'd wanted to try more I could have. The ladies have been very supportive and never made me feel silly ringing asking the simplest of things. I can't rate this shop highly enough, I've already referred friends to the shop who have also purchased their dress. If I had to describe my experience with the ladies, it was like the pretty woman experience, made to feel like a VIP.' 
Gemma Johnson & David Turner 
'Amazing service from start to finish. Couldn't have asked for two more lovely ladies to help chose my perfect dress.' 
Gemma Sharpe& Paul Jones 
'Alison and Julie are the most amazing ladies and are a credit to the bridal industry, from start to finish they made the whole experience truly amazing.' 
Fiona Gibson 
'As an older bride I was nervous about choosing and trying on wedding dresses, Julie and Alison were extremely supportive and encouraging. They helped me narrow down my choice to 4 dresses and I have now chosen the one. My bridesmaid have also visited and chosen their dresses too.' 
Rebecca & Richard Leighton 
'Julie and Alison treat you like family and can not do enough to help u feel special for your day. Amazing people with big hearts and a fantastic business. Wish I could get married again to my hubby just so I could go spend time with them .' 
oanne Allan & Chris Hood 
'They are so warm and welcoming, I had a terrible experience at another bridal shop (xxxxxx xxxxx) and went to AJ Bridalwear straight after and they had a no show appointment, so were very helpful and could not ask for better women to help me with my most important dress of my life, they have gone to the end of the earth to help not only with my dress but all my accessories etc.' 
Donna Kennedy & Tony Jackson 
'Alison & Julie are both fantastic. My partner & I went to several wedding fairs before we decided which suppliers to use for our wedding & AJ bridal were quite often at the fairs, everytime we spoke to them they were so lovely & had so much time for everyone they were friendly & made you feel totally at ease. When I went to try wedding dresses on Julie was with me & Alison was busy with another customer but nothing was a bother she was so helpful & honest about each & every dress there were two I couldn't decide on so she told me instead of rushing into making a decision to go away & think about it because choosing the right dress is one of the most important decisions you will ever make. So instead of talking me into buying a dress just to get money out of me (like some bridal company's do) she was more concerned about how I would feel on my special day. In the end I went away & made another appointment a week or so later to go back & try the two dresses on again, still something wasn't right I hadn't found 'the one' until that is Julie went away & brought me back a different dress & I just knew straight away that was it, I tried the dress on & I felt like a million dollars it was just perfect & if it hadn't been for Julie telling me to go away & think about it & going back another day & Julie brining me my perfect dress then I would have settled for something I wasn't 100% in love with. So thankyou to AJ bridal & especially Julie you are amazing. Even if you did tell my husband to be not to marry me & to run away with you instead haha ;-) .' 
Emily Perez & Antony Perez 
'Beautiful shop stocking many gorgeous gowns with a huge fitting room to try them on. Alison and Julie give you their undivided attention and nothing is too much trouble for them. Was able to try on lots of style dresses without feeling pressured or hurried with tea or coffee provided for my bridal party whilst I was made to feel like a princess in their gowns, veils, tiaras and shoes! Even a bouquet at one point! I visited many shops in my quest to find the perfect dress but their customer service outshone the competition by a million miles and I knew it was them that I wanted to give mybusiness too. Good luck ladies :)' 
Vikki Gillis & Paul Anderson 
'Alison and Julie made my experience so special. They are so committed to their job and really do know their stuff, I wouldn't change anything about the experience. The dresses are beautiful and really well priced. ' 
Sarah Thompson & Reggie Dornan 
'Ali and Julie are the most welcoming, down to earth and professional ladies I have ever met. They offered support and guidance whilst delivering a professional service. My wedding was in Marbella and 2 weeks prior to flying out I realised I was unhappy with my dress. Julie and Ali refused to let me be disappointed and allowed me to choose another one stating it was vital that I was happy on my wedding day! All my friends, family, colleagues thought this was amazing!! The dress I chose was amazing so much so we have been asked to feature in Marbella wedding magazine. Couldn't have done it without Ali & Julie - hats off to them - genuine and bags of personality also! Truly amazing service!!! ' 
Joanne Lowden & Chris Glackin 
'From the very start Alison and Julie provided a fantastic service. The amount of dresses they have to choice from is second to none and they are very good and spotting what will suit you and not afraid to tell you when something doesn't. They are both very friendly and make you feel very comfortable and like a friend from the start. They provided the same level of service at every appointment even after my dress was chosen and paid for. I can't praise them enough!' 
Kelly Exton & Andrew Haslem 
'Excellent friendly professional service. Both Alison and Julie were amazing ladies, giving time, advice and support from my first visit. Nothing wa stop much trouble and I've called in without appointment to try my dress and bridesmaid dresses without appointment and they've never turned us away. Make customers feel relaxed and at ease whilst making that ever nose important decision of choosing the perfect dress. My bridesmaids all commented in how professional the service was they received.' 
Lindsay Shepherd / David Shepherd 
'Alison and Julie are wonderful ladies. It was the first shop I went to looking for my dress and I found it on my first visit. They made me feel so welcome every time and visited as they are so friendly. From the first to the last dress I tried I felt so comfortable. They definitely deserve this award! ' 
Sarah Naylor/ Lobley - Dan Naylor 
'The love, care and dedication Alison and Julie showed me to help me find my perfect dress was just amazing and they beat the socks off any other bridal shop I went and visited! I really hope they win, they thoroughly deserve it!!! ' 
Sarah Gilder & Daniel Melvin 
'These 2 ladies were so helpful and genuine in helping me find my wedding dress.I would recommend them to any one' 
Claire & Callum Rooney 
'Julie & Allison can not do enough for their brides. While looking for dresses there was no hard sake - I was even advised to look elsewhere before purchasing my dress. Lovely atmosphere & made to feel really special. Unlike other shops the have 2 separate rooms but only 1 bride trying dresses on at one time. Dresses are presented very well & spaces out throughout the shop (unlike others where they were all squashed in!) Julie even managed to get my dress dry cleaned within 3 days ready for my evening reception! (Married in Cyprus)' 
Clare & Gavin Ball 
'Excellent customer service and individual attention, the best bridal shop I visited by far and the experience was made really special and stress free by Julie and Alison I would recommend them to any bride to be without doubt. Nothing is too much trouble and they have a great rapport with customers and their families.' 
Chrissie Perry & Paul Baird 
'Friendly, welcoming and genuine ladies who make your experience enjoyable and memorable. Excellent choice and variety of dresses, reasonably priced.' 
Claire & David Hall 
'The service I received from the two ladies was excellent nothing was ever a problem they took the time with me to choose the right dress for my wedding they opened the shop out of hours for me absolutely amazing service and friendliness I have recommended them to my friends for future.' 
Julie Robertson 
'The service at AJ bridal was fantastic so caring helpful nothing was to much for them. I went to a lot of bridal shop's and this was the best. My day is going to be brilliant because of them.' 
Alexandra Morris & John Morris 
'Great value for money Service above & beyond expected Friendly staff who genuinely care Great after care Very knowledgable in their business.' 
Heron Herob & Lindsay Johnson 
'Outstanding customer service makes every bride feel special they will bend over backwards to accommodate you and perfect every detail.' 
Janis Oliver& Michael Alvey 
'The service was impeccable. I thoroughly enjoyed my fitting experience and pleased I was convinced to get a veil. It really did make the difference. I can't wait for my dress to arrive so I can go back to the shop.' 
Jill & Simon Armstrong 
'Outstanding customer service, I had just had a baby and felt awful but had to order my dress for my big day, the ladies treat me with repect and made me feel fantastic, wonderful ladies who deserve an award for the way they treat people let alone what they offer in the shop.' 
Lynn Robinson & Rob Cree 
'These are the two nicest most kind down to earth women I have ever met!!! they made me feel so relaxed as I was so nervous about trying dress on as I didn't think Any in the shops would fit (coz I'm fat). They reassured me that was not the case and I had the most wonderful experience and they also found me my perfect dress.' 
Emma Ankers & Steven Carr 
'Service is outstanding, went to try on dresses and what I got was amazing, so friendly, no pressure and treat like a princess. Both Alison and Julie were so helpful and just knew what I was looking for and let me try on lots of different styles to help me find the dress ! Would highly highly recommend and I can't wait to go back for my first fitting. ' 
Jemma Fox & Steven Fox 
'Amazing service from first to last visit !' 
Lesley Hutchinson & Kev Gibson 
'Alison and Julie always have made time and gone that extra mile, their customer service is second to none. After trying other bridal shops I would highly recommend aj bridalwear every time.' 
Kim Wilson & Jansen Riley 
'Both Alison & Julie make the experience of trying on bridal gowns as easy and relaxed as possible. You are made to feel special from the moment you come up the stairs into the boutique. I was extremely apprehensive but found my perfect gown & left the shop feeling like i had made two new friends. ' 
Kelly Arkley & Geoff Fletcher 
'They go above and beyond the call of duty. They stayed open late to fit me in after a bad experience elsewhere and they were truly amazing. They made me feel comfortable even though I am a larger bride and I found the dress of my dreams through their patience and knowledge of what suited me. I wouldn't have gone anywhere else.' 
Claire Lemin & Darren Binks 
'Excellent customer service and know how to look after there customers. Would highly recommend other brides to go to their shop. ' 
Samantha Langley & Jeff Hamilton 
'The service i have received from this company has been exceptional, from the day i first walked into their shop i felt completely at ease and was made to feel so welcome. Thanks to their great customer service skills and advice i found my perfect dress and im so thankful and excited for my big day to wear it and show it off. Thankyou alison and julie and good luck for the awards x ' 
Melissa Thompson & Ben Maitland 
'Alison and Julie are very helpful and both so kind. They make the whole experience very enjoyable and stress free. Nothing is too much trouble for them.' 
Lisa Richardson & Ryan Piggott 
'Alison and Julie truly deserve to win this award, they are exceptionally friendly, helpful and patient in helping me chose my wedding dress. They have a lovely dressing room and paid me their upmost attention, I felt really special. Alison and Julie really work hard to make sure brides have a truly special time choosing their dream dress, they go above and beyond and I can't think of anyone else who deserves this award more!' 
Gillian & Martin Reybnolds 
'I was totally dreading wedding dress shopping as being a larger lady some shops had made me feel horrible about myself and said no dresses my size when I met Julie and Alison at a wedding fair they were fantastic made me feel at ease and told me they had at lest 40 dresses in my size to try on so off I went they went over and above with dress styles and time they put into finding me the perfect dress I would recommend theM to anyone outstanding service I also got all my bridesmaids dresses here and they managed to size my daughter and get her the perfect dress with all her strops and bad moods.' 
Gillian Marshall & Martin Reynolds 
'Amazing place I don't wear dresses so the thought of having to on my big day scared me and I just didn't know what would suit and after looking at other places who made me feel bad for being a bigger lady was dreading it. Julie and Alison took over and told me there were loads of dresses would fit me in there shop and pulled out a few they thought would suit me. I left feeling amazing and looking forward to going back with family to pick the final one couldn't have been happier.' 
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